Saturday, April 6, 2013

Creative Visual Merchandising

http://www.behance.net/gallery/Creation-Visual-Merchandising-2013-Branding/7144219


This is a great example of brand identity.  Creation Visual Merchandising brand was created by Cindy Forster of Sydney Austratlia. The logo is simple but effective which a black background and white letters. The font is very stylisze with varying line weight which catches the eye and almost makes a visual optical illusion. The letters almost form a corkscrew.

 
Below is an assortment of designs which incorporate the brand logo, including letterhead, envelope, notebook. CD, and various stationary items. The use of the logo for the envelope is very neat.

 
Here the logo is used for a business card which carries the simple but striking logo and provides necessary contact information.


And on wine bottles.

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